THE ROAD TO ACCOUNTABILITY – IF WE TAKE IT, THEY WILL FOLLOW
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Warrens, Robert
Organisations: J Walter Thompson
Topics: Advertising Effects
THE ADVERTISING IMPACT OF MAGAZINES IN CONJUNCTION WITH TELEVISION
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Warrens, Robert
Organisations: J Walter Thompson
Topics: Advertising Effects, Inter-media Comparison
THE EFFECT OF PERMUTATIONS IN THE ORDER OF PRESENTATION OF MAGAZINES
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Ichac, Jean-Bernard
Organisations: J Walter Thompson
Topics: Questionnaire Design