Next step in the cross rating platform: evaluating the audience performances of bi-media print & internet campaigns
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: De Foucault, Damien, Debos, Laure
Organisations: JFC, KMR Group, ZenithOptimedia France
Topics: Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement
Cross-rating
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Canquilhem, Jean-Francois, Schmutz, Bruno
Organisations: JFC
Topics: Advertising Effects, Inter-media Comparison