Internet audience measurement now – sites, content and campaigns – anywhere, anyhow
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Kok, Frans, Pellegrini, Pasquale, Verhulst, Enrico
Organisations: comScore, gfk Intomart, JIC STIR
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement