Creative benchmarking: a new answer to an old question
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Duffy, Maureen, McMahon, Liz
Organisations: Kantar Media, Newspaper Marketing Agency
Topics: Advertising Effects
Linking website exposure data to survey data: a single-source solution
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Krahn, Jayne, Landi, Jeff, Melton, Eric
Organisations: Kantar Media, Safecount
Topics: Internet (as data collection tool), Internet audiences / measurement - see also Multi-Platform Measurement, Passive Measurement, Validity
Real-time media engagement measurement: there’s an app for that!
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Beck, Jennie, Rolfe, Guy
Organisations: Kantar Media, Kantar Operations
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
Keep taking the tablets understanding tablet adoption, usage and its implications
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Marks, Richard
Organisations: Kantar Media
Topics: Digital Platforms, Tablets and e-readers – readership on
UGC: friend or foe?
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Wicken, Geoff
Organisations: Kantar Media
Topics: Digital Platforms, Social media
Can Lengthy Surveys Work Online? The Experience of TGI GB
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Greene, David, Impedovo, Domenico
Organisations: Kantar Media
Topics: Internet (as data collection tool), Questionnaire Design
New Rules of Engagement for Online Survey Design
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: McMahon, Liz, Stamp, Rebecca
Organisations: Kantar Media
Topics: Internet (as data collection tool), Questionnaire Design
Consumer News-Gathering in a Digital Age
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Beck, Jennie, Vir, Jason
Organisations: Kantar Media, TNS
Topics: Digital Platforms, Industry Issues