Turning paper into gold measuring doctors’ readership in a cost conscious market
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Asquith, Richard
Organisations: BMRB International, KMR Group
Topics: Data Collection, Questionnaire Design
Sampling errors versus real changes in magazine audience research
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Draves, Lindsey, Soong, Roland
Organisations: KMR Group
Topics: Reliability
Harnessing the power of “buzz” for media planning and channel optimisation
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Carter, Polly
Organisations: KMR Group
Topics: Advertising Effects, Inter-media Comparison
Communication qualities in the multi-media environment
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Beech, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
Next step in the cross rating platform: evaluating the audience performances of bi-media print & internet campaigns
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: De Foucault, Damien, Debos, Laure
Organisations: JFC, KMR Group, ZenithOptimedia France
Topics: Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement
Revolution for a 103 years-old tabloid las ultimas noticias, 3 years after the change. going in deep
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Rozas, Juan Carlos, Selman, Elias
Organisations: KMR Group
Topics: Newspaper Measurement
Planning print in a multi-channel world
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Cook, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
Using database overlays to detect non-response survey bias
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Draves, Lindsey, Soong, Roland, White, Hugh
Organisations: KMR Group
Topics: Response Rates
Homeland security: are readership surveys safe?
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Draves, Lindsey, Soong, Roland, White, Hugh
Organisations: KMR Group
Topics: Fusion and Modelling
Foundations of split-sample foldover tests
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling