Identifying key metrics for magazine planning
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baron, Roger B., Cleveland, Britta, Edge, Justin, Ware, Britta C.
Organisations: Foote Cone & Belding, Knowledge Networks, Inc, Meredith Corporation
Topics: Advertising Effects, Quality of Reading
Reader involvement: who? what? where?
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Cleveland, Britta, Ware, Britta C.
Organisations: Knowledge Networks, Inc, Reader's Digest Association
Topics: Advertising Effects, Quality of Reading
Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Goerlich, Bruce, Mattlin, Jay A.
Organisations: Knowledge Networks, Inc, Starcom Media Vest Group
Topics: Internet (as data collection tool), Questionnaire Design