Print in a true single source marketing panel
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Wood, Leslie
Organisations: Leslie Wood Research Inc.
Topics: Data Collection, Inter-media Comparison, Readers-per-copy(RPC)
Fusion – can magazines be equal players in a fused database?
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Jarvis, Tony, Wood, Leslie
Organisations: Leslie Wood Research Inc., MediaCom/Grey Global Group
Topics: Fusion and Modelling