The reality of digital attention: context counts
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Bassett, David, Follett, Mike
Organisations: Lumen Research
Topics: Advertising Effects, Electronic Measurement, Engagement (all platforms) – see also Quality of Reading, Page Exposure, Quality of Reading, Viewable Impressions
Engagement as visual attention: A new story for publishers
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Bassett, David, Green, Andrew
Organisations: Ipsos Connect, Lumen Research
Topics: Engagement (all platforms) – see also Quality of Reading