Better Representing Magazine Effects in Media Mix Modeling
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Collins, James, Eadie, Wayne, Reggimenti, Mark, Vogel, Judy
Organisations: Magazine Publishers of America, Mediamark Research Inc, OMG BrandScience, PHD USA
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
What is the Impact of Magazine Readership on Website Visitation
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Collins, James, Eadie, Wayne
Organisations: Magazine Publishers of America, Mediamark Research Inc
Topics: Digital Platforms, Inter-media Comparison, Multi-platform Measurement
Return on engagement quantifying the impact of reader engagement on ad effectiveness
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Eadie, Wayne
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Quality of Reading
Measuring magazine advertising effectiveness and synergies
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cardarelli, Robert, De Montigny, Michelle, Eadie, Wayne, Havlena, William
Organisations: Dynamic Logic, Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison
Equality within the media mix: a longitudinal weekly allocation of magazine audiences
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Eadie, Wayne, Gugel, Craig
Organisations: Interactive Market Systems Inc., Magazine Publishers of America
Topics: Analysis Issues, Fusion and Modelling
Conceptualizing and measuring magazine reader experiences
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Eadie, Wayne, J. Calder, Bobby, Malthouse, Edward C.
Organisations: Integrated Marketing Communications, Kellogg Graduate School of Management, Northwestern University, Magazine Publishers of America
Topics: Quality of Reading
Modelling magazine effectiveness
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Arpin, David, Oppenheim, Ellen, Pollak, Gerald, Robinson, Thomas D, Wyman, Robert
Organisations: Magazine Publishers of America, Precision Marketing Services
Topics: Advertising Effects, Internet (as data collection tool)
Multiple studies in advertising effectiveness
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: McPheters, Rebecca, Miller, Christine, Robinson, Thomas D
Organisations: Magazine Publishers of America, McPheters & Company, Inc.
Topics: Advertising Effects, Inter-media Comparison
The mpa syndicated readership research task force paper
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Love, Kathi, Smollens, Susan, Trentham, Charlene
Organisations: Business Week, Consultant, Magazine Publishers of America
Topics: Reliability, Survey Descriptions