Does exposure to press really move sales of a FMCG brand?
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Chaitra Leo Burnett, MARG Marketing and Research Group Pvt. Ltd.
Topics: Advertising Effects, Inter-media Comparison
Language preferences within print medium and its implications for media planning
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd.
Topics: General, Survey Descriptions
MEASURING READERSHIP AMONG CHILDREN: SOME FRESH INSIGHTS
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Ahluwalia, Titoo, Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd., MediaSearch
Topics: Targetting / Segmentation
TESTING ALTERNATIVE METHODS OF MEASURING READERSHIP AMONG CHILDREN
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Khanna, Sanghamitra, Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd., MediaSearch
Topics: Survey Descriptions, Targetting / Segmentation