Does better measurement benefit the medium?
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Industry Issues
Time-based Comparisons of Media Effectiveness: A New Approach
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Page Exposure, Passive Measurement
Using circulation mix to improve advertiser value
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: McPheters, Rebecca
Organisations: McPheters & Company, Inc.
Topics: Readers-per-copy(RPC)
Audience: the appropriate measure of circulation quality
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Quality of Reading, Readers-per-copy(RPC)
Restoring credibility to sunday magazine measurement in the u.s.
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Baim, Julian, McPheters, Rebecca
Organisations: McPheters & Company, Inc., Mediamark Research Inc
Topics: Questionnaire Design
Multiple studies in advertising effectiveness
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: McPheters, Rebecca, Miller, Christine, Robinson, Thomas D
Organisations: Magazine Publishers of America, McPheters & Company, Inc.
Topics: Advertising Effects, Inter-media Comparison