MEC PrintImpact: An insight-based planning tool
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Diitricht, Wolfgang, Immenroth, Karin
Organisations: DCORE GmBH, MEC GmbH
Topics: Engagement (all platforms) – see also Quality of Reading
Content Usage Across Different Media Platforms
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Grütters, Kristina, Waldeck, Jennifer
Organisations: Czaia Marktforschung GmbH, MEC GmbH
Topics: Engagement (all platforms) – see also Quality of Reading