The MR’s Roadmap for Enhancing Digital Audience Measurement
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Gunzerath, David, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues, Viewable Impressions
The Adoption of Viewable Impressions
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Ivie, George, W
Organisations: Media Rating Council
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Managing change and maintaining quality maintaining quality in the rapidly changing, cost pressured media measurement landscape
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Ivie, George, W, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues