If you build it – will they come?
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bolander, Jimmy, Callius, Peter, Masson, Peter J, Unell, Patrik
Organisations: MediaCom, Sesame Systems Ltd., TNS Sifo
Topics: Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model