A new paradigm for measuring engagement
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure, Quality of Reading
Internet site measurement developments and print
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Collins, James, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Multi-platform Measurement
Media consumption pathways in an evolving
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Vogel, Judy, White, Alan
Organisations: Mediamark Research Inc, PHD USA
Topics: Industry Issues, Multi-platform Measurement
Measuring issue specific audiences
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal, Zarnitz, Kerry
Organisations: Mediamark Research Inc
Topics: Internet (as data collection tool), Readership Model
Issue specific estimation – mathematical and statistical
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling, Readership Model, Reliability
Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model
Dynamic segmentation fusion
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Collins, James, Pingitore, Gina
Organisations: J.D. Power & Associates, Mediamark Research Inc
Topics: Fusion and Modelling
Calibrated fusion evaluation: the mri-comscore case
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Ivins, Bob, Mattlin, Jay A., Napior, David
Organisations: comScore, Mediamark Research Inc
Topics: Fusion and Modelling
Title confusion: the impact of response error on competitive pairs
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Questionnaire Design