Passive measurement of print: the promise and the perils of rfid technology
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Mattlin, Jay A., McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Passive Measurement
Mri’s qualitative measures
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Quality of Reading
Measurement of magazine readership via the internet
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Frankel, Martin, Galin, Michal, Leonard, Michelle
Organisations: Mediamark Research Inc
Topics: Data Collection, Inter-media Comparison
Restoring credibility to sunday magazine measurement in the u.s.
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Baim, Julian, McPheters, Rebecca
Organisations: McPheters & Company, Inc., Mediamark Research Inc
Topics: Questionnaire Design
Magazine audience accumulation: discussion of research issues, modeling and application
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Agresti, Joseph, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Toward a mathematical theory of cross-survey inference
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Agresti, Joseph, De Montigny, Michelle, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
An examination of differential weighting of successive waves of product usage estimates
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Advertising Effects
Magazine audience accumulation: development of a measurement system and initial results
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Fusion and Modelling
An examination of differential weighting of successive waves of magazine readership estimates
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Baim, Julian, Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Analysis Issues
Magazine audience accumulation: basic modeling issues
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling