ARE HARD-TO-GET RESPONDENTS ANY DIFFERENT IN THEIR READING BEHAVIOUR FROM OTHERS?
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Tripathi, Praveen
Organisations: MediaSearch
Topics: Response Rates
MEASURING READERSHIP AMONG CHILDREN: SOME FRESH INSIGHTS
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Ahluwalia, Titoo, Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd., MediaSearch
Topics: Targetting / Segmentation
TESTING ALTERNATIVE METHODS OF MEASURING READERSHIP AMONG CHILDREN
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Khanna, Sanghamitra, Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd., MediaSearch
Topics: Survey Descriptions, Targetting / Segmentation