The Power of Community-Oriented Marketing
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Shiffman, David
Organisations: MediaVest USA
Topics: Advertising Effects, Engagement (all platforms) – see also Quality of Reading
Advancements in measuring total brand exposure and the implications for magazine planning
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Incalcatera, Tony, Shiffman, David
Organisations: Affinity, MediaVest USA
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on