Secondary Audience Sales Impact
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Becker, Risa, Cleveland, Britta, Galin, Mickey, Klein, Caryn, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Guaranteed Sales Results … Beyond CPG
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Cleveland, Britta, Koval, Janel
Organisations: Meredith Corporation, Nielsen
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Where Do Social Media Conversations Start?
Symposium: 2015: London, Session 8 - Stimulating Brand Conversations & Driving Sales
Authors: Cleveland, Britta, Galin, Michal, Maireder, Axel, Reynolds, Christopher, Weiss, Cara
Organisations: Condé Nast Publications, Gfk, Meredith Corporation
Topics: Social media
Digital Editions: Modelling Reach and Frequency
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Agresti, Joseph, Baim, Julian, Cleveland, Britta, Cohen, Seth, Collins, James, Frankel, Martin, Greenfield, Marlene, Klein, Caryn, McDonald, Scott
Organisations: Condé Nast Publications, GfK MRI, Hearst Corporation, Meredith Corporation, Time Inc.
Topics: Fusion and Modelling, Passive Measurement
Tablet Magazine Advertising: the Opportunity
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Cleveland, Britta, Galin, Michal, Slaten, Jana, Veith, Valerie
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Tablets and e-readers – readership on
Magazines Drive Efficient Sales … Guaranteed
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Bickel, Jeff, Cleveland, Britta, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Return on Investment - see also Advertising Effects
Print Wearout Revisited
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Baim, Julian, Cleveland, Britta, Frankel, Martin, Galin, Michal, Ring, Karen
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Analysis Issues
Magazine roi: quantifying the impact of magazine investment on brand sales
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Bickel, Jeff, Cleveland, Britta, Ware, Britta C.
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Advertising Effects, Return on Investment - see also Advertising Effects
Guidelines for maximizing the value of tablet vs. print magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Antonellis, Erin, Cleveland, Britta, Milligan, Liz, Shiffman, David, Ware, Britta C.
Organisations: Communispace, MediaVest, Meredith Corporation
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
Magazines & Media Mix Models: Prescription for Success
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Cleveland, Britta, Dixon, David, Shiffman, David, Soukhareva, Julia, Ware, Britta C.
Organisations: Meredith Corporation, Ninah Consulting, Starcom Media Vest Group
Topics: Advertising Effects, Fusion and Modelling, Industry Issues