Islands in the Clickstream: An Analysis of the Pathways to a Magazine Title
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Dougherty, Heather, Kilger, Max, Lipton, Tamir
Organisations: Experian Simmons, Hitwise USA, Meredith Corporation
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement
The magazine maximizer: a model for leveraging magazine engagement dynamics
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Bahary, Judy, Cleveland, Britta, J. Calder, Bobby, Malthouse, Edward C., Ware, Britta C.
Organisations: Meredith Corporation, Northwestern University
Topics: Advertising Effects, Quality of Reading
Identifying key metrics for magazine planning
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baron, Roger B., Cleveland, Britta, Edge, Justin, Ware, Britta C.
Organisations: Foote Cone & Belding, Knowledge Networks, Inc, Meredith Corporation
Topics: Advertising Effects, Quality of Reading