Exploring new technologies to measure responses to magazine advertising: test of a new approach
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bahary, Judy, Galin, Michal, Mattlin, Jay A.
Organisations: GfK MRI, Mindshare
Topics: Advertising Effects