Communication qualities in the multi-media environment
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Beech, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
Planning print in a multi-channel world
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Cook, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
The digital revolution – will it lead to the ultimate demise of newspapers?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Byfield, Sheila, Harrison, Helen
Organisations: Helen Harrison & Co Ltd, MindShare Worldwide
Topics: Multi-platform Measurement