Data fusion in the british national readership survey – an experiment
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Carpenter, Ron, Wilcox, Steve
Organisations: Mirror Group Newspapers, RSMB Audience Research Ltd
Topics: Fusion and Modelling
How are we doing?
Symposium: 1985: Salzburg, Session 8 - How Are We Doing?
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: General
INTERVIEWING AND READERSHIP – SOME THINKING BEHIND THE EXTENDED MEDIA LIST DESIGN
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: Questionnaire Design
The formulation of readership survey objectives
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: Readership Model
Reading and ‘readership’ – can the correlation be improved?
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: General, Readership Model