The emma Print Engagement Metric
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Hodgson, Adam, White, Heather
Organisations: Ipsos Connect Australia, Newscorp Australia
Topics: Brand Attributes, Engagement (all platforms) – see also Quality of Reading
Australia: Building a 21st Century Readership Survey
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Green, Andrew, White, Heather
Organisations: Ipsos MediaCT, Newscorp Australia
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions