The impact of measurement techniques on magazine audience levels
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Eadie, Wayne, McGlathery, Donald G
Organisations: Newsweek, Petersen Publishing
Topics: Survey Descriptions
MAGAZINE ISSUE AGE IN PUBLIC PLACES
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Validity
WAYS OF MEASURING OVERCLAIMING
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Model Bias, Validity
THE MODELLING OF READERSHIP BEHAVIOUR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Perry, Jane, Sumner, Paul
Organisations: Davidson Pearce Ltd, Newsweek
Topics: Fusion and Modelling
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Eadie, Wayne, Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity
THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Douglas, Stephen A., Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity
How copies produce audience: the dynamic model
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Douglas, Stephen A.
Organisations: Newsweek
Topics: Readership Model