Brandscape: Measurement metric evolution and a celebration of reader engagement
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Basson, Yvette, Bramley, Julie, Terry, Kate, Walshe, Tania, Whitney, Andrew
Organisations: Bauer Media Group NZ, Nielsen NZ, Nielsen SEANAP, Watch Methods
Topics: Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement