The quality of survey based digital reading
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Validity
Mobile Respondents & Survey Results
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Bassler, Alke, Galin, Mickey, Lichthart, Bart, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Internet (as data collection tool), Mobile telephones – as a data collection device
Measuring total readership: the Dutch model
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Multi-platform Measurement
Print Plus: Measuring Digital Print Platforms
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Bassler, Alke, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Digital Platforms, Multi-platform Measurement, Tablets and e-readers – readership on
OTSA: Opportunity To See Advertising in Newspapers / Magazines
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Bassler, Alke, Gopal, Kenneth, Petric, Irena
Organisations: ABF Research, gfk Intomart, NOM
Topics: Advertising Effects, Fusion and Modelling, Page Exposure
A further validation of the use of access panel for readership research – the npm case
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Data Collection, Internet (as data collection tool)
Double trouble: multiple covers in specific issue readership measurement
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Baim, Julian, Galin, Michal, Petric, Irena, Zarnitz, Kerry
Organisations: gfk Intomart, GfK MRI, NOM
Topics: Questionnaire Design, Readership Model
Online Interviewing through Access Panel: Quantity and Quality Assurance
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Appel, Marion, de Leeuw, Edith, Petric, Irena
Organisations: gfk Intomart, NOM, Utrecht University
Topics: Internet (as data collection tool), Panel Research, Survey Descriptions
New Learnings from Specific Issue Readership
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Readership Model
The virtual interviewer
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Data Collection, Passive Measurement, Survey Descriptions