Exploring the link between personality type and media choice
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: LaMontagne, Theresa
Organisations: OMD
Topics: Quality of Reading, Targetting / Segmentation
When late left beats early right
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Foley, Tim, Garton, Steve
Organisations: AC Nielsen, OMD
Topics: Advertising Effects