Print readership in a digital world
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: Audipresse, Prisma Presse
Topics: Internet (as data collection tool), Multi-platform Measurement, Questionnaire Design
Rpc, buying habits and the time factor in media planning
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dalbard-Martin, Francois
Organisations: Prisma Presse
Topics: Readers-per-copy(RPC)