Promoting print by means of a multi-media survey
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Schmutz, Rene, Weibel, Erwin
Organisations: Publicitas, WEMF, REMP
Topics: Inter-media Comparison
Back to basics – reading is still a major media activity
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Weibel, Erwin
Organisations: Publicitas
Topics: Data Collection, Inter-media Comparison