Trends in time – budget shares and cross-elasticities of print and online media
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Bailey, Jane, Napior, David
Organisations: Roper Starch Worldwide, Time Inc.
Topics: Multi-platform Measurement
How long can response rates go?
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Douglas, Stephen A., Napior, David
Organisations: Roper Starch Worldwide, The Douglas/Jones Group
Topics: Response Rates
Calibration of frequency of reading scales
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Brink, Cheryl, Napior, David
Organisations: PC World, Roper Starch Worldwide
Topics: Frequency of Reading
Alternative uses of magazine covers as prompt aids
Symposium: 1995: Berlin
Authors: Joyce, Timothy, Napior, David
Organisations: Roper Starch Worldwide
Topics: Questionnaire Design