Advertising-adverteasing-advertiring? what sort of roi can you expect from print advertising … unless your ad performs?
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Brooks, Angela, Levine, Michele, Morgan, Gary, Seccombe, Howard, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Advertising Effects
“Readers-per-copy”: understanding and driving reader choice
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Readers-per-copy(RPC)
Reading: looking into – logging onto
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Burlace, William, Hepenstall, Nicola, Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Multi-platform Measurement
A new method to measure media casualness for magazines and newspapers
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dorofeev, Sergey, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Frequency of Reading, Readership Model
Pragmatic readership measures for the future
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Grant, Peter, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model
Factors contributing to changes in readers per copy
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Morgan, Gary, Mortensen, Peter S
Organisations: Roy Morgan International, The Aarhus School of Business
Topics: Readers-per-copy(RPC)
THE IDEAL AND UNTIL THE IDEAL SURVEY
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model
DEVELOPING AND VALIDATING A MEASUREMENT OF “FIRST READING”
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Brown, Michael
Organisations: Roy Morgan International
Topics: First Reading, Validity
How a compositive method has overcome telescoping, prestige and replication in readership research
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Morgan, Roy
Organisations: Roy Morgan International
Topics: Readership Model