The Reinvention of JICREG
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Donaldson, Keith, Ford, Kirsty
Organisations: JICREG, RSMB Audience Research Ltd
Topics: Fusion and Modelling, Newspaper Measurement, Readers-per-copy(RPC)
Touchpoints: integration for multi-media planning
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: O'Sullivan, Noel, Wilcox, Steve
Organisations: RSMB Audience Research Ltd
Topics: Fusion and Modelling, Inter-media Comparison
Multi-media reach and frequency analysis
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Johnson, Hugh, Wilcox, Steve
Organisations: Channel 4 Television, RSMB Audience Research Ltd
Topics: Analysis Issues, Inter-media Comparison
Data fusion in the british national readership survey – an experiment
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Carpenter, Ron, Wilcox, Steve
Organisations: Mirror Group Newspapers, RSMB Audience Research Ltd
Topics: Fusion and Modelling
ARE ALL THOSE CALL-BACKS REALLY NECESSARY?
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Frankel, Lester R, Vorster, Hans
Organisations: RSMB Audience Research Ltd, Totum Audits & Surveys Inc.
Topics: Response Rates