Media research in africa, today and tomorrow
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Smit, Piet
Organisations: SAARF
Topics: General, Survey Descriptions
A REVIEW OF AMPS READERSHIP METHODOLOGY
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Yssel, Gert
Organisations: SAARF
Topics: Survey Descriptions
ADAPTING THE SOUTH AFRICAN – ALL MEDIA AND PRODUCTS SURVEY- (AMPS) TO THE REQUIREMENTS OF USER
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Yssel, Gert
Organisations: SAARF
Topics: Industry Issues, Readers-per-copy(RPC), Survey Descriptions
The funding system of the south african advertsing research foundation
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Venter, Casper
Organisations: SAARF