Real cross media planning for television and magazines
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cools, Bernard, Hermie, Patrick, Masson, Peter J
Organisations: Bucknull & Masson, Sanoma Magazines, Space
Topics: Inter-media Comparison
The war project. A small step up the ARF media research ladder, a giant step forward in magazine planning
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Couvreur, Veronique, Hermie, Patrick, Lanckriet, Trui, Lansloot, Koen
Organisations: Sanoma Magazines
Topics: Fusion and Modelling, Readership Model