Reaching the Cell Phone Only Population
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Eden, David, Mallett, Daniel, Strauss, Natalie, Willoth, Scott
Organisations: Scarborough Research Corporation
Topics: Data Collection, Questionnaire Design
Measuring newspapers as media brands
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Batson, Edwin, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Digital Platforms, Multi-platform Measurement, Questionnaire Design
Consumer opinions of on-line newspaper brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Lindner, Gregg, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
Fusing local market newspaper audiences
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Mallett, Daniel
Organisations: Scarborough Research Corporation
Topics: Fusion and Modelling, Multi-platform Measurement
Consumer Newspaper Choice in Markets with Free Print Options: Are Free Daily Newspapers Competition or Opportunity for Traditional Paid Products?
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Collins, James, Mahoney, Kathleen P.
Organisations: Scarborough Research Corporation, The New York Times
Topics: Newspaper Measurement
Newspaper Readership: Further Investigation on Questionnaire Wording Related to Internet-published Newspapers and its Impact on Newspaper Audience Estimates
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement, Newspaper Measurement
Making response rates job #1
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Lindner, Gregg, Mallett, Daniel
Organisations: Scarborough Research Corporation
Topics: Response Rates
How question wording impacts newspapers estimates: traditional vs. online
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement, Questionnaire Design
The internet as a medium
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
Print and multi-media optimization: an evolutionary approach
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Collins, James, Harris, Steve
Organisations: BMRB International, Scarborough Research Corporation
Topics: Analysis Issues