Making international comparisons
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Masson, Peter J
Organisations: Scientific American
Topics: Targetting / Segmentation
Focusing on the consumer
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Lindberg, Ingemar, Masson, Peter J
Organisations: Scientific American, Testologen AB
Topics: Targetting / Segmentation