Are changes in readership preceding changes in circulation?
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Lindberg, Ingemar
Organisations: Media AB, Sifo Research & Consulting AB/Montilo
Topics: Readers-per-copy(RPC)
Self-administered questionnaires and frequency of reading : an optimal combination to measure readership?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Lindberg, Ingemar
Organisations: Sifo Research & Consulting AB/Montilo
Topics: Data Collection, Frequency of Reading, Readership Model