Daily reach and beyond
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Callius, Peter, Lithner, Anders
Organisations: Sifo Research International
Topics: Advertising Effects, Internet (as data collection tool), Readership Model
Integrating additional data into orvesto consumer
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, Sifo Research International
Topics: Fusion and Modelling, Multi-platform Measurement, Quality of Reading