President Trump and the American Consumer
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: General
Moving Beyond Demos – Predictive Consumer Insights
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading, Targetting / Segmentation
Measurement Science links research methods and technology
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: Fusion and Modelling
Temporal and antecedent patterns in magazine and newspaper reading
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Kilger, Max
Organisations: Simmons Market Research Bureau
Topics: General, Targetting / Segmentation
Improving the product booklet raising co-operation step-by-step
Symposium: 1997: Vancouver, Session 12 - Can Do It Better Technology
Authors: Hidalgo, Lisa, Peacock, James
Organisations: Peacock Research Ltd, Simmons Market Research Bureau
Topics: Response Rates
Alternative approaches to collecting quality of reading data
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Draves, Lindsey
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading
Benchmarking : from theory to practice
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Collins, James, Mallett, Daniel
Organisations: Simmons Market Research Bureau
Topics: Fusion and Modelling
Benchmarking readership levels in the new study of media and markets to the survey of american readership
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Agresti, Joseph, Frankel, Martin, Mallett, Daniel
Organisations: Bernard Baruch College, City University of New York, Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fusion and Modelling
The interviewer effect on readership levels
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Frankel, Martin, Lindner, Gregg, Mallett, Daniel
Organisations: Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fieldwork, Questionnaire Design
A funny thing happened to “through the book”!
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: McPheters, Rebecca
Organisations: Simmons Market Research Bureau
Topics: Survey Descriptions