FUSION, INTEGRATION, ASCRIPTION AND IMPUTATION
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Baxter, Pamela J, Frankel, Martin
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau
Topics: Fusion and Modelling
READING DAYS AND BRAND RECALL
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Baxter, Pamela J
Organisations: Simmons Market Research Bureau
Topics: Advertising Effects, Quality of Reading
READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Model Bias, Readership Model, Survey Descriptions
A COMPARISON OF REACH AND FREQUENCY ESTIMATES: SINGLE VERSUS DUAL INTERVIEW APPR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Frankel, Martin, Richard, Adam
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau
VALS (VALUES AND LIFESTYLES SEGMENTATION)
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Richard, Adam
Organisations: Simmons Market Research Bureau
Topics: Targetting / Segmentation
HYPNOSIS AND TELESCOPING: SOME REDISCOVERED FACTS
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Readership Model, Validity
Changes in the Simmons study of media and markets
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Richard, Adam
Organisations: Simmons Market Research Bureau
Topics: Survey Descriptions