Simple Approach Towards Media Brand Measurement
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Anuszewska, Izabella
Organisations: Millward Brown, SMG/KRC
Topics: Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
The influence of ad placement on the effectiveness of the online campaign
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Anuszewska, Izabella
Organisations: SMG/KRC
Topics: Advertising Effects
How do people read newspapers?
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Anuszewska, Izabella
Organisations: SMG/KRC
Topics: Page Exposure, Quality of Reading, Sections Readership