Estimation of turnover in readership surveys
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Frankel, Martin
Organisations: SMRB
Topics: Quality of Reading
THE MULTIPLE DIMENSIONS OF READER INVOLVEMENT
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Donato, Paul
Organisations: SMRB
Topics: Quality of Reading, Questionnaire Design
FACTORS WHICH AFFECT RESPONSE RATES IN COMPLEX MEDIA SURVEYS
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Donato, Paul
Organisations: SMRB
Topics: Response Rates