POSITIONING PRINT MEDIA WITHIN A NATIONAL TYPOLOGY
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Quatresooz, Jean
Organisations: SOBEMAP S.A.
Topics: Targetting / Segmentation
From product usage data to a description of the readers in lifestyle terms
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Quatresooz, Jean
Organisations: SOBEMAP S.A.
Topics: Targetting / Segmentation