INVESTIGATION INTO SIX METHODS OF ADMINISTRATION OF THE CESP QUESTIONNAIRE
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Abgueguen, Robert
Organisations: SOFRES
Topics: Questionnaire Design, Readership Model, Survey Descriptions
HOW PEOPLE ARE INVOLVED IN TV AND MAGAZINE ADVERTISING
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Kodratoff, Laure, Laborie, Jean-Louis
Organisations: L'Express, SOFRES
Topics: Advertising Effects, Inter-media Comparison