Measuring the Impact of Engaging Experiences
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Katz, Helen, Zaucha, Barbara
Organisations: Starcom Media Vest Group, Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading
Swimming Upstream: Reinventing Research on Tablets
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Elmore, Molly, Katz, Helen
Organisations: Insight Express, Starcom Media Vest Group
Topics: Advertising Effects, Tablets - As data collection devices, Tablets and e-readers – readership on
What’s new for news
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Brussel, Gregg, Sirkin, Kate
Organisations: BBC Worldwide Americas, Starcom Media Vest Group
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Jacobs, Lori, Klein, Caryn, Powell, Kelly, Shiffman, David
Organisations: MediaVest, Starcom Media Vest Group, Time Inc.
Topics: Advertising Effects, Industry Issues, Return on Investment - see also Advertising Effects
Magazines & Media Mix Models: Prescription for Success
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Cleveland, Britta, Dixon, David, Shiffman, David, Soukhareva, Julia, Ware, Britta C.
Organisations: Meredith Corporation, Ninah Consulting, Starcom Media Vest Group
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
Valuing Print Brands, SMG IntenTrack
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Bahary, Judy, Sirkin, Kate
Organisations: Starcom Media Vest Group
Topics: Advertising Effects, Brand Attributes, Inter-media Comparison
Evaluating tv and print sales effect
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Goerlich, Bruce
Organisations: Starcom Media Vest Group
Topics: Advertising Effects, Inter-media Comparison
Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Goerlich, Bruce, Mattlin, Jay A.
Organisations: Knowledge Networks, Inc, Starcom Media Vest Group
Topics: Internet (as data collection tool), Questionnaire Design
Will tomorrow’s adult reject print media altogether?
Symposium: 1999: Florence, Session 8 - 2020 Vision - Who Will Be Reading?
Authors: Gardiner, Denise
Organisations: Starcom Media Vest Group
Topics: General