SEGMENTING THE MEDIA AUDIENCE: THE BOURDIEU APPROACH
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Organisations: Suomen Gallup OY
Topics: Targetting / Segmentation
PRINT MEDIA IN A CHANGING MEDIA WORLD: CHANGES IN TIME SPENT WITH DIFFERENT MEDIA IN FINLAND IN THE 80’S
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Erametsa, Harri
Organisations: Suomen Gallup OY
Topics: Inter-media Comparison
Current practices in Finland
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Haukatsalo, Jean, Takanen, Markku
Organisations: Finnpanel OY, Suomen Gallup OY
Topics: Survey Descriptions