Quality rating point – the new currency
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Kromann-Larsen, Morten, Randrup, Rolf
Organisations: Taylor Nelson Sofres/Gallup
Topics: Quality of Reading
Pure recent reading: the solution for non-daily newspapers?
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: Taylor Nelson Sofres/Gallup
Topics: Newspaper Measurement, Readership Model
Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Arnaa, Kristian, Mortensen, Peter S
Organisations: Taylor Nelson Sofres/Gallup, The Aarhus School of Business
Topics: Analysis Issues, Multi-platform Measurement, Survey Descriptions