RESEARCHING SPECIAL MARKETS: BUSINESSMEN IN THE UK
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Dodson, Richard
Organisations: Telmar
Topics: Survey Descriptions, Targetting / Segmentation
AN IMPROVED METHOD OF ESTIMATING CUMULATIVE READERSHIP
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Analysis Issues
Respondent probability models – a fatal flaw?
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Fusion and Modelling
A note on replication and recency
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Model Bias, Readership Model