Focusing on the consumer
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Lindberg, Ingemar, Masson, Peter J
Organisations: Scientific American, Testologen AB
Topics: Targetting / Segmentation
Circulation and readership: tried analysis
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Lindberg, Ingemar
Organisations: Testologen AB
Topics: First Reading